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The Diamond Guide


Held in the highest esteem. Wrapped in lyrics, physics, and romantic ultimatums. Diamonds are the Earth's mystery, born in silence, under pressure, over spans of time the mind struggles to hold onto. A diamond is not made, it becomes.


Decades of myth, expectation, and meaning piled onto a single carbon atom arranged to perfect brilliance.


Diamonds are often framed as the benchmark. The ultimate gemstone. Yes, they are the hardest natural substance on Earth. Yes, they bend and scatter light with a precision no other stone can match. Yes, they've earned their place in the story of the planet itself.


But that's not what draws us to them.


The real intrigue lies deeper. In their age, some older than the continents they were found beneath. In their geological improbability, carbon forced into crystal at depths and pressures that exist only in the planet's molten interior. In the strange, compelling beauty that appears when perfect uniformity gives way to something singular and unrepeatable.

The Four C's

The Gemological Institute of America, or GIA, helped give the diamond world a common language. Their grading framework became the global benchmark for assessing diamond quality and value.

That said, grading systems tell part of the story, not the whole story. At Black Finch, we use the GIA system as a tool, not a personality trait. Helpful framework? Yes. Final word on beauty, rarity, or what makes a diamond feel special? Not quite.

Cut

Cut influences how a diamond handles light. Sparkle, brilliance, movement. This is where the magic happens. A beautifully cut stone can outperform a technically “better” diamond every day of the week. 

A well-cut diamond returns light back to the eye, creating brightness, fire and scintillation. A poorly cut diamond allows light to escape, resulting in a stone that appears dull, dark or lifeless.

For round brilliant diamonds, the GIA assigns cut grades ranging from Excellent to Poor. Fancy shapes such as ovals, pears and emerald cuts are assessed differently, which is why we prioritise visual performance over grades alone when sourcing.

The most beautiful diamonds aren't always the highest on paper. They're the ones that come alive in the light.

Colour

Clarity measures internal characteristics known as inclusions, and external features called blemishes. Some diamonds are exceptionally clean. Others contain tiny internal fingerprints formed over billions of years. These stamps of individuality hold intrigue and disrupt the perfection of a flawless stone with the personality of a compelling quirk.

FL - FLAWLESS

No internal inclusions or external blemishes visible under 10x magnification.

IF – Internally Flawless

No inclusions visible under 10x magnification, with only minor surface blemishes present.

VVS1–VVS2 – Very Very Slightly Included

Minute inclusions that are extremely difficult for a trained grader to locate.

VS1–VS2 – Very Slightly Included

Minor inclusions that are difficult to see under magnification and typically invisible without it.

SI1–SI2 – Slightly Included

Noticeable inclusions under magnification. Many stones remain eye-clean despite their grading.

I1–I3 – Included

Inclusions are obvious under magnification and may be visible to the naked eye, potentially affecting transparency or durability.

Clarity

Clarity measures internal characteristics known as inclusions, and external features called blemishes. Some diamonds are exceptionally clean. Others contain tiny internal fingerprints. Inclusions can take many forms, including tiny crystals, feathers, clouds and growth patterns formed as the diamond crystallised deep within the earth. We’re not here to romanticise poor quality stones, but we also don’t believe every inclusion is a crisis. Sometimes individuality lives in the details.

Carat

Carat is a measure of weight. Two diamonds can share the same carat weight and look completely different depending on cut, proportions, shape, and setting design. Bigger is not automatically better. Proportion, balance, and how a stone actually lives within a piece matter far more to us.

While carat weight contributes to a diamond's rarity and value, it is only one part of the story. A poorly cut 1.5ct diamond can appear smaller, darker and less lively than a beautifully cut 1ct stone.

Carat weight tends to attract the most attention, but cut remains the single greatest influence on a diamond's beauty. We would always prioritise a diamond with exceptional life and presence over one chosen for size alone.

What Are Coloured Diamonds?

Natural diamonds can occur in almost any colour, the result of trace elements, structural quirks, or subtle shifts in their crystal structure deep within the Earth. Champagne, yellow, pink, blue, grey, salt and pepper. These stones have personality. They behave differently in light, revealing warmth, contrast and mood rather than uniform brilliance.

What Makes a Diamond Ethical?

Ethics matter deeply to us. We work exclusively with conflict-free natural diamonds certified under the Kimberley Process, prioritise trusted sourcing partners. We also offer recycled diamonds where possible. Responsibility is not an afterthought. It is part of our design process. At present, there is no governing body overseeing the manufacturing conditions or environmental impact of lab-grown diamonds.

The Kimberly Process

The Kimberley Process is a United Nations-backed certification scheme established in 2003 to prevent the trade of conflict diamonds. Every rough diamond that enters the international supply chain under the scheme is shipped in a tamper-evident container with a Kimberley Process Certificate identifying its country of origin and confirming it has not funded armed conflict.

Origins

Diamonds are found primarily in Central and Southern Africa, as well as Canada, Russia, Brazil, India and Australia. Australia’s now-closed Argyle mine was once the world’s primary source of champagne and pink diamonds. Its closure has only increased the rarity and desirability of these warm, characterful stones.

DIAMONDS

Frequently Asked Questions